In The Magic Room, Jeffrey Zaslow explores the world of Becker’s Bridal, a decades-run family business in the small town of Fowler, Michigan, as well as changing trends in marriage and weddings and the lives of the individual brides who come to Becker’s in droves.
Becker’s Bridal itself has been a destination for engaged women for generations, with many mothers who bought their dresses there returning years later with their own daughters, in search of “the one” – the perfect dress. Zaslow unveils (no pun intended) the story behind the store and what it took for a family to keep the business growing and thriving throughout the years.
Zaslow also delves into the personal narratives of eight soon-to-be-married women – from a chaste twenty-something who saved her first kiss for the man she would marry to a forty-year-old bride who thought she might never have a wedding of her own. The stories are heartfelt, thoughtful and touching.
The title refers to a special place within Becker’s Bridal with soft lighting, many mirrors and the opportunity for women to see themselves as they’d always hoped on such a special occasion – as a truly beautiful bride ready to begin the next phase of her life.
In all honesty, I didn’t expect to like The Magic Room. The topic struck be as a bit saccharine, and I worried I would find the book sappy, but The Magic Room is anything but. Each aspect of the book – from the struggles of the Becker family to the portraits of the eight brides and their families – is well-told, and I was struck by the honesty, depth and beauty of the stories. There is no pretense of perfection or princesses, and this makes The Magic Room all the more powerful a read.

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