Liars The Makers of Dr. Pepper,
Usually, I am one of your biggest
addicts fans. Initially, I was heart broken when my dentist insisted that for the love of God and the health of my already enamel-deficient teeth suggested I make the switch to diet cola. I thought it meant the end of taste. But, the first time I drank your product, I had to double check that someone hadn't started a party in my mouth and forgotten to send me an invitation. It was that good. In the words of my friend Susan, "Did you strike a deal with the devil for that recipe because that's one amazing soda?"
You say that Diet Dr. Pepper tastes just like regular Dr. Pepper, and it's true. You are one of the few companies I
believe believed in. I wish I didn't have to put that last sentence in the past tense.
As a devotee of your product, I, of course, purchase Diet Dr. Pepper throughout the year, and therefore throughout a variety of sweepstakes seasons. I've seen you through many contests and promotional tie-ins. X-Men 2 in the summer of 2003? I was there. Superbowl ticket giveaways? Done that. With a fierce love of Harrison Ford and Shia LaBeouf, I actually looked forward to the Indiana Jones and the Kingdom of the Crystal Skull promotion this summer.
(On a side note to my main complaint, I do think it's pretty crappy to make "limited edition" cans, and then only have two kinds of cans, but I don't plan on
hording ant/wasp attractants collecting this particular memorabilia anyway.)
All Dr. Pepper products associated with the Indiana Jones contest clearly state that "1 in 6 wins." To this claim, I must say, one in six my a$%.
Since your website is kind enough to keep track of how many codes I enter, I know for a fact that I put in nine codes without winning. Nine. "0 in 9" is a far, far cry from "1 in 6." Even if I look at the numbers upside down, it still doesn't add up.
Then, after all of the codes I have entered, it turns out that number 10 is a winner. (Again, still not within the confines of the original and promised six codes.) Yeah! I thought, I'm finally a winner! (The self-worth implications of said thought will have to be evaluated later.) I'm finally a winner, but what do I get? Is it a coupon? Maybe some Dr. Pepper gear? No, it's a screen saver. A screen saver. And it's an ugly screen saver at that. You're thinking that it might be fun to have Harrison Ford on the computer. So am I. Then I realize that my Indiana Jones screen saver is simply the title of the movie against a yellow background. The title of the movie. Against a yellow background. I didn't want a screen saver to begin with (I already have fish), and I certainly didn't want an ugly screen saver at that.
Maybe you think I'm being greedy. Maybe you think I expect to win some glorious trip to the Kingdom of the Crystal Skull and meet Harrison Ford. I do not. All I really want is to win one freaking bottle of Diet Dr. Pepper. One 20 oz. bottle. Is that really so much to ask?
Of course, all this being said, I will still be
addicted to in love with your product, so it's not that there's any real danger I will stop purchasing Diet Dr. Pepper or organize a boycott (sad but true, I come to you with only empty threats), but you have lost my trust. And trust is a lot harder to earn than brand loyalty.
Disillusioned Diet Dr. Pepper Drinker*
* I now realize I might overuse the word "disillusioned."